MEET THE FOUNDER

After years behind the chair studying movement, texture, density, and longevity, I realized something: Beautiful hair isn’t enough.

Performance matters.

I didn’t just want to install extensions. I wanted to elevate the entire extension experience for stylists who care deeply about their craft and refuse to compromise on quality.

ASH was born from that standard.

Every weft, every shade, every detail reflects the expectations I’ve held myself to throughout my career. I’ve spent countless hours testing blends, refining structure, and listening to what stylists need in the real world—predictable color, reliable density, seamless blends, and hair that wears beautifully over time.

ASH is the result: a brand built by a stylist, for stylists.

One that respects our craft, supports our growth, and delivers hair that performs consistently in real hands, on real clients.

  • ETHICALLY SOURCED MATERIALS

  • 100% CUTICLE ALIGNED REMY QUALITY

  • DESIGNED FOR PROFESSIONALS

  • DOUBLE DRAWN FOR FULLNESS

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Designed by a Stylist. Built for Pros.

ASH was created from real behind-the-chair experience — not theory. Every weft is developed with install ease, predictable color, and long-term performance in mind.

We focus on what working stylists actually need: consistency, integrity, and hair that blends seamlessly while maintaining density and movement over time.

Because when your name is attached to every transformation, the hair you use should perform as professionally as you do.

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Ethically and Responsibly Sourced

We believe beautiful hair should never come at the cost of integrity.

All hair used in ASH extensions is sourced freely and fairly, with full consent. There is no exploitation, coercion, or unethical collection practices. Only responsible partnerships built on transparency and respect.

We work exclusively with suppliers who uphold strict codes of conduct and align with global human rights standards. Every facility in our supply chain is held accountable to ethical labor practices and responsible production guidelines.

Because true luxury isn’t just about how hair looks.

It’s about how it’s sourced.

By prioritizing ethical partnerships and community-conscious production, we ensure that the quality you trust behind the chair is matched by integrity at every step.

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